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SEO or Search Engine Optimization is a process applied to a website to increase the number of visitors, revenue or brand image by gaining high rankings on the search engines. Effective SEO involves hundreds of different variables that should be analyzed and applied in a strategic process. SEO seeks to increase a site’s visibility in search engines and enhance its value to visitors through topical page design, consistent HTML tagging, and focusing content on core keywords. SEO can be on-page, off-page or a combination of both based on specific requirements for a website.

It is a well known fact that even the websites of high quality and editorial standards & content cannot even rank in top pages of popular search engines for search queries highly related to the topics without SEO. Thus these days, to have a successful website with steady traffic from organic search engine results resulting in more revenue/brand awareness, one must employ different kinds of SEO tactics to stay in the race. If you are aware of the current and hot SEO tactics and strategies, then it’s easy and affordable for you. But those who don’t have a clue or their SEO knowledge can’t match up to attain higher rankings can make use of professional SEO services offered by many firms and individuals.

To those who have some SEO knowledge or interested in this field, let me introduce you to the SEO Blog I found today. This blog is maintained by SEOptimize - a professional company offering creative search engine marketing and pay-per-click management solutions to clients across the world. Quite expected, the content and posts are really rich with valuable information of high editorial standards, knowledge based on true facts and findings which should benefit all webmasters looking to enhance their search engine rankings. (hey! that what we all webmasters want)

I really like the way they present various SEO news, tips and tricks and focus on the various current trends in the SEO industry. This is enhanced by the simple and clean design of their blog. Most of the posts involve Google as it’s arguably the best and most popular search engine webmasters look to rank higher at. Not only this, the SEO Blog also offers great tips on traffic generation, social bookmarking, link baiting, PPC, keyword research and more to enhance your knowledge and stay up to date with the happenings in the webmaster arena.